LOS ANGELES, June 30 � Pop princess Britney Spears is joining the growing club of celebrities-turned-designers, launching her own fashion collection that targets the schoolgirl crowd.
Spears, 28, has designed her first collection of clothing and accessories for the Iconix Brand Group Inc�s Candie�s brand for which she has been the face for the past three seasons.
The juniors� collection, called �Britney for Candie�s,� will be sold exclusively in Kohl�s Department stores from July 1 to kick off the back-to-school season.
�Designing was a really fun, new way for me to express my creativity and I really wanted to create something by me for my fans,� Spears (pic) said in a statement.
She said the collection, inspired by her favorite music and movies, as a mixture of day and evening looks, ranging from jeans to little black dresses.
A print and television advertising campaign to promote the line features the tagline: �Designed by me for you!�
Spears earlier this year ended a world tour to support her 2008 album �Circus� which was widely regarded as her comeback after a public meltdown when the singer lost custody of her two children, did stints in rehab and shaved her head.
She rocketed to fame as a teenager 10 years ago with hits like �Baby One More Time� and is still one of the best-known celebrities in the world
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