Playboy's Hugh Hefner helps rescue Hollywood sign-Donated $900 000

A view of the Hollywood sign in the Hollywood Hills in Hollywood, California in this December 13, 2009 file photo. Hugh Hefner said the famous sign ''represented Hollywood dreams''


The sign was draped in a banner to raise awareness of the campaign

Playboy magazine founder Hugh Hefner on Monday donated the last $900,000 sought by a conservation group for a land purchase needed to save the famed vista of the Hollywood sign from being spoiled by development.

Hefner's key role in reaching the group's fund-raising goal was announced by Los Angeles city officials, Governor Arnold Schwarzenegger and the San Francisco-based Trust for Public Land at a news conference in the Hollywood Hills.

The land trust needed to collect a total of $12.5 million by this Friday under a deal with a group of Chicago investors who bought the 1,820-foot (555-meter) ridge, called Cahuenga Peak, from the estate of billionaire Howard Hughes in 2002.

The trust will now purchase the 138-acre (56-hectare) adjacent parcel and turn it over to the city to be incorporated into the surrounding Griffith Park, preventing any construction that would mar the postcard-perfect view of the Hollywood sign nearby.





"My childhood dreams and fantasies came from the movies, and the images created in Hollywood had a major influence on my life and Playboy," Hefner said in a statement. "As I've said before, the Hollywood sign is Hollywood's Eiffel Tower and I'm pleased to help preserve such an important cultural landmark."

Other private donors to the Hollywood sign preservation effort included actor Tom Hanks and director Steven Spielberg, the land trust said.

Donations came from all 50 US states, 10 countries and celebrities, including actor Tom Hanks and director Steven Spielberg.

In February, the sign was draped with a banner which read "Save the Peak", to raise awareness of the campaign.

The Hollywood sign itself, which is set high up in the hills, was initially created in 1923 as an advert for a real estate development called Hollywoodland.