He's behind you! Co-star Yvette Rowland was reduced to posing with a cardboard cutout of the cagefighter after he opted out of appearing at the premiere
Controversy: Alex Reid appears in what has been described as a rape scene with Yvette Rowland in the violent gangster movie
Where is he? One attendee makes his thoughts known through a message on his T-shirt as he makes his way into the Killer Bitch premiere
Did the wife put her foot down? Or was Alex Reid actually too embarrassed about the content of his new movie to appear at last night's premiere.
In either event, the cagefighter was a noteable stayaway from the Curzon cinema in Mayfair which was descended on by a motley collection of former underworld characters and glamour girls.
A cardboard cutout of its star was all that was to be seen of Mr Katie Price at the launch of Killer Bitch, which features a rape among its most unsavoury scenes.
Written and directed by Liam Galvin, the movie is a tasteful affair which focuses on a woman who has to kill five people or her friend and family will be butchered.
It is the sort of low-budget flick in which the characters have the same names as the actors - presumably so they don't forget in the heat of filming. Not surprisingly, it won't be reviewed is going straight to DVD.
Reid's no-show may even have been a last-minute decision as he and Price were staying around the corner at the May Fair hotel.It may be that in the light of Price taking over her husband's PR, she deemed it unwise to be connected with the assembled, but he's unlikely to hear the last of it.
One cagefighting rival turned up with a prescient T-shirt that read: 'Alex Reid bottled it'.
Ex-gangsters: Former jewel thief Lenny Hamilton and Billy Frost, who was a driver for the infamous Kray twins pose on the red carpet
Glamour? Model Camilla Quance and actress Jessica Bast were amongst the female contingent which mainly consisted of models from phone-in channels
Colourful: Old faces from London's underworld added a murky element to the screening they included Dave Courtney and former bareknuckle boxer Roy Shaw
Just round the corner: Alex Reid had been at the Mayfair Hotel with his wife Katie Price just a stone's throw from the Curzon cinema
Classy: Glamour model Coralie Robinson, who once had a threesome with a cricket star Shane Warne and a female friend, was also in attendance
Co-star Yvette Rowland posed next to Reid's cutout, while former underworld figures like Dave Courtney, former West Ham hooligan Cass Pennant, ex-jewel thief Lenny Hamilton and former bareknuckle boxer Roy Shaw (who had a rather strange stain on his trousers) made their way into the screening.
Glamour models and actresses Camilla Quance, Jessica Bast and Coralie Robinson supplied the flesh content on the red carpet.
But former drug runner turned author Howard Marks, who has a cameo role, was also otherwise detained.
Meanwhile, Katie Price is said to be shocked at her husband's use of a fake tan drug that has been linked to cancer.Sources allegedly told the Daily Star that the fake tan-loving reality TV couple would be distressed to learn that regular use of Melanotan can cause the disease.
An insider told the Daily Star that the cage-fighter apparently injects the chemical directly into his stomach, which is the quickest way to get the Melanotan to enter the bloodstream.
The newspaper claims that the link with cancer will come as a blow to Katie, as the former glamour model has previously had her own battle with the illness.
Experts have said that the fake tan medicine is available on the internet for around �25 but is "untested and unlicensed".
Florence Palmer, from the Medicines and Healthcare Products Regulatory Service, said: 'It may give you a nice tan at the moment but we don't know what kind of long-term effects it could have.'
