Glamorous beauties Jacqueline Fernandes, Kajal Aggarwal and Koyel Mullik were today roped in as brand ambassadors of Panasonic India to promote a novel range of Camera and Beauty Care products targeted to entice the stylish and tech savvy new generation of consumers.
The three divas will represent the Panasonic beauty products in a creative representation of the 'Girl Next Door', adding to the style quotient of the young consumers of today, it was announced here.
Renowned fashion and hair stylist Jawed Habib also added a touch of glamour to the event to announce the three beauties as 'Panasonic brand icons' by styling the trio using the beauty care range.
Panasonic also announced ace photographer Atul Kasbekar as the ambassador for its unique 'style meets substance' Camera range.
Making the announcement of the company's foray into the beauty care market, Director, Marketing at Panasonic India, Manish Sharma, said, "we have smartened up our entire range of personal care appliances. There is a growing trend among youth to look good and their increasing spending power is some of the factors that make us focus on this category." On appointment of Sri Lankan beauty Jacqueline, Malayalam actress Kajal Aggarwal and Bengali actress Koyel Mullik as 'brand icons', he said as the three beauties as brand ambassadors of the company would promote the products of the company to audiences in their respective regions.
The three celebrities will also be the part of a national level campaign to promote the brand and the product, reaching into the hearts and homes of millions of aspiring young girls 'next door'.
The 'Girl Next Door' campaign will also be launched across the Nation.
This concept embodies the tribute to the 'Girl Next Door' who represents the essence of Panasonic's beauty products, and is a young consumer exposed to global influences and looking for the best that technology can offer.
Speaking on the occasion, Jacqueline, who has appeared in Bollywood films like 'Alladin', said she was proud to be a part of the campaign to promote Panasonic's new range of products.
The Sri lankan beauty is the latest among celebrities from world of Bollywood and sports to be roped in by Panasonic to promote its range of products, after Bollywood heartthrobs Ranbir Kapoor and Katrina Kaif.
"Panasonic is a company that is a recognised name the world over. Personally, I have grown up using their products," Jacqueline said.
Renowned fashion and hair stylist Jawed Habib also added a touch of glamour to the event to announce the three beauties as 'Panasonic brand icons' by styling the trio using the beauty care range.
Panasonic also announced ace photographer Atul Kasbekar as the ambassador for its unique 'style meets substance' Camera range.
Making the announcement of the company's foray into the beauty care market, Director, Marketing at Panasonic India, Manish Sharma, said, "we have smartened up our entire range of personal care appliances. There is a growing trend among youth to look good and their increasing spending power is some of the factors that make us focus on this category." On appointment of Sri Lankan beauty Jacqueline, Malayalam actress Kajal Aggarwal and Bengali actress Koyel Mullik as 'brand icons', he said as the three beauties as brand ambassadors of the company would promote the products of the company to audiences in their respective regions.
The three celebrities will also be the part of a national level campaign to promote the brand and the product, reaching into the hearts and homes of millions of aspiring young girls 'next door'.
The 'Girl Next Door' campaign will also be launched across the Nation.
This concept embodies the tribute to the 'Girl Next Door' who represents the essence of Panasonic's beauty products, and is a young consumer exposed to global influences and looking for the best that technology can offer.
Speaking on the occasion, Jacqueline, who has appeared in Bollywood films like 'Alladin', said she was proud to be a part of the campaign to promote Panasonic's new range of products.
The Sri lankan beauty is the latest among celebrities from world of Bollywood and sports to be roped in by Panasonic to promote its range of products, after Bollywood heartthrobs Ranbir Kapoor and Katrina Kaif.
"Panasonic is a company that is a recognised name the world over. Personally, I have grown up using their products," Jacqueline said.
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