Australia's Next Top Model host announces the WRONG winner

So it was unsurprising that Sarah Murdoch, host of Australia's Next Top Model, looked mortified when she was told via an ear-piece that she has announced the wrong winner for the show.

The 38-year-old model and host had been fed the wrong winner so announced that contestant and runner up Kelsey Martinovich, 19, was actually the winner before being told the mistake a minute later.

Oh the joy! The happy moment when Australia's Next Top Model host, Sarah Murdoch announced Kelsey Martinovich as the winner wasn't to last too long

'This is insane,' Murdoch was heard saying after she was informed of the error.

'Oh my God, I don't know what to say right now,' the host stammered.

'I'm feeling a bit sick about this. No. I'm so sorry about this. Oh my God. I don't know what to say. This was a complete accident. It's Amanda, I'm so sorry. It was fed to me wrong,' the host said as she revealed the real winner was 18-year-old Amanda Ware.

As part of the winning prize she will be signed with modelling agency Priscilla's, receive a $25,000 contract to appear in a Levi's campaign, visit New York to meet with ELITE agency, get a Ford Fiesta Zetec, $20,000 cash and pose for an eight-page spread for Harper's Bazaar Australia.

But poor Kelsey, who handled the whole situation with grace, didn't walk away empty handed -she received $25,000 and will be flown to New York for a holiday.

Oh the horror! Despite finding out she was the winner 18-year-old Amanda Ware obviously felt terrible for her fellow contestant, Kelsey Martinovitch

That's some news to break! Murdoch composes herself to announce the mistake and crown Amanda Ware winner instead

OMG! Murdoch receives the news through her ear feed that she's announced the incorrect girl as winner