Saturday, April 16, 2011

Mallika Sherawat film goes straight to DVD?

Mallika Sherawat's US film Love, Barack is reportedly going to release straight to DVD.

Following the poor performance of her last Hollywood project Hisss, and the current economic climate, the film is said to be unable to find distribution.

A source for Mid Day revealed: "It's not easy to get distribution for a film that has a African-American hero unless you are Will Smith or Denzel Washington. Also the distribution market is still grappling with post-recession woes, especially smaller studios."

The William Dear-directed production is set against the backdrop of the US Presidential elections.

The film, which has the alternate title Politics of Love, looks increasingly uncertain to have a theatrical release.

"Politics of Love was planned to release last year to cash in on the Obama craze, but now it seems too late. No-one is interested in buying the film now," the insider added.

Barack Obama was recently featured as a character in Karan Johar's US-shot My Name Is Khan.

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